1. Current Situation (1-1.5 pages): Page number starts from here. 1.1 Current Pe

1. Current Situation (1-1.5 pages): Page number starts from here.
1.1 Current Performance:
How has the company been performing in recent 3-5 years and how does it compare to its key competitors and its relevant industry? Discuss your research findings (not just present the numbers) about the company’s performance on two areas:
• Financial indicators: Analyze its financial performance in recent 3-5 years using indicators such as revenue, profit, market share, debt-to-equity ratio, return on investment, earnings per share, etc. And compare them to those of its two major competitors and its relevant industry. (HP and Lenovo)
• Qualitative indicators: Analyze the firm’s sustainability or corporate social responsibility performance and compare it to that of its two major competitorsand its relevant industry. Also discuss evaluations by consumers and employees, if available –e.g.) consumer reviews, consumer satisfaction, ‘most admired/hated company ranking,’ ‘ranking of best/worst companies to work for,’ etc.
1.2 Strategic Posture:
How is this company’s current strategic posture?
• The company’s current mission, vision, and objectives, and strategies.
• The company’s top management, organizational structure, and board of directors.