Your task is to evaluate the Sample Marketing Plan for XYZ Energy Drink. In your

Your task is to evaluate the Sample Marketing Plan for XYZ Energy Drink. In your 2- to 3-page case study, include the following critical elements:
Outline the Concepts and Goals of the Plan by understanding marketing priorities, SMART goals, strategy, tactics, and measurement as discussed in previous modules.
Detail the Strengths and Weaknesses of the Plan, including the timeline, execution, and analysis. How could you address any weaknesses in the plan? Are there other elements that can be added to the plan to increase opportunities for customer engagement and sales of the product? If so, what are they? Be sure to provide specific recommendations with reasons and examples to support your position.
Target Audience Analysis: Now imagine that, as the plan rolls out, you still want to learn more about your target audience. How would you analyze your audience, and what tools could you use? Be sure to list at least two tools you would use to perform an audience audit and reasons why you would choose them.
Adjustments to the Plan: Now imagine that through your research you have learned that your target audience would like to continue interacting with the company after the contest. What changes would you make to the marketing plan considering this information? How might the company use this audience sentiment in developing digital marketing initiatives that maximize new opportunities?
What to Submit
The Sample Marketing Plan case study assignment should follow these formatting guidelines: 2–3 pages, double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations.