– write me a Marketing Macro-Environment of the Firm. political and legal in the uae with
resources
– NO AI
using the topic skincare brand the intro is a preview if you need to understand the concept more
1.1 Introduction
Luminoor is an Emirati skincare brand that strives to improve the complexion of teenagers and older individuals with Emirati ingredients as the star of our products. Our brand name “Luminoor” comprises the words luminous and noor which means light in Arabic; it is meant to illustrate our intent of helping people achieve a natural glow with ingredients that represent the richness of the Emirati culture. Alongside the launch of our brand, we will be releasing our first product line; “The Desert Kit” which features the Honey gentle cleanser, the yogurt hydrating moisturizer, the gahwa eye cream, the turmeric anti-blemish night cream, the date mineral sunscreen, and the camel milk exfoliating scrub. This collection is an efficient and affordable beginner-friendly skincare line that includes all the essential steps in a simple skincare routine for sensitive and acne-prone skin. Additionally, These aforementioned products can either be purchased separately or together in our vibrant and recyclable desert kits and are just the beginning of our future line extensions that will be tailored for different skin types and concerns.
Political :
– Animal Testing
– Governments where we sell our products (e.g. Government stability and laws of selling in different countries)
– Taxations
– Local economy
– FDA approval (might be legal-need to recheck)
and
Legal: in the uae
– Employment laws,
– discrimination laws,
– Health and safety, etc.
Based on an analysis of the impact of the macro and microenvironments, clearly identify gaps through the identification of a problem/opportunity with its current strategy.
REFERENCING
Publications such as Businessweek, Fast Company, Fortune, Marketing News, The Wall Street Journal (Marketplace Section), New York Times should give you most of the information you need. The business sections of national publications including The National, Khaleej Times, and Gulf News would be good sources for local information.
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