Write about Zappos and How has the leadership helped the company succeed (or how might it be its downfall?)
For public companies you can use the D&B Hoovers database. The contact decision matrix
option in the company profiles lists employees, managers, and senior leadership.
• You can use ABI/Inform Complete to get news and other information on individual company
leaders and on the leadership of a company as a whole.
• You should also gather information about your company’s industry to see if the industry might
be impacting the leadership culture at your company. To do this you can use databases such as
IBIS World, Mintel Market Research Database, or Passport Global Market Information
Database.
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