Write a minimum of ten-page (10) marketing research report:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
Format (cover page, table of contents, sections, etc.).
Please choose a LOCAL BUSINESS to write this report. Such as, Ellianos coffee, Surcheros, or something similar size, preferably a brick and mortar retail business. Select a research question, like, Should Surcheros provide drive-thru service? Should Ellianos offer seating to it’s customers? Select a local business and try to find a research question, that you are uncertain which direction to go and you plan on doing a research and ask locals what they thing. Collect your data trough a survey, build a sampling plan, build your methodology, and write your final written report.
MY BUSINESS: Starbucks, research question. For Starbucks, what are the potential benefits and challenges of introducing seasonal drinks such as holiday launches, and/or winter launches, and how would its adoption impact customer satisfaction, market positioning, and overall business performance?
Select a product from one of the local businesses. (I chose starbucks) so select a seasonal item
(i already built sampling plan and data survey)
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