When you conduct market research, it entails gathering and analyzing data about

When you conduct market research, it entails gathering and analyzing data about a target market. It focuses on a product or service and intended customers.
Consider a recent marketing campaign you’ve seen [or your company implemented].
Respond to the prompts below in a minimum of 250 words (apply and cite course content and other credible sources to support your ideas):
• Briefly summarize the marketing campaign.
• Explain the role market research had in developing this marketing campaign.
• Describe the data analytics you think the marketing team running that marketing campaign wants to collect. Why do you think they would select these data analytics?
Tip: Interview a marketing manager or executive to complete this DQ and use that interview as your primary research.