Topic: Lowes in Thailand I am working on a 3 phase project. Phase 1 and 2 are do

Topic: Lowes in Thailand
I am working on a 3 phase project. Phase 1 and 2 are done and it is time for phase 3. I am attaching the overall project guidelines as well as phase 1 and 2.
For this part, I need a powerpoint identifying:
MODULE8– Product and Target Market Planning for Foreign Markets
(Chapter 12, 13, & 16 in the textbook)
– Identify specific attributes and customer benefits for a proposed
international product or service
– Identify unmet needs –> clarify value proposition
– Elaborate product concept, its product lifecycle, and adoption potentials
– Specify product cores(no need to adapt) and some product attributes that need to be adapted in a host market
– Product development and adaptation: which attributes need to be adapted? Need to introduce a new product?
– Clarify a target market, segments, their profile, size, and characteristics (segmentation –> targeting –> positioning)
– Overview of marketing mix
– Exemplary contents:
• Describe your product in detail including special features,value
propositions, reasons to buy, unmet needs
• Attitudes toward foreign products in the host country
• Any strategic adaptation needed:extension, adaptation,or invention
• Sales volume expected
– Managerial implications and insights
Aside from submitting a powerpoint, I also need to submit a “paper’ that basically incorporates and explains the information used on the slides.
For citing sources, please use APA format.