This week I want you to write about two apps you currently have on your phone. I want you to focus on one app that you really love because of the functionality of the app (how well does the app do what you want it to do) and then I want you focus on the opposite for the second app (how poorly does the app do what you want it to do). In this write up I want you to tell me what the app is, what the apps purpose is, and then what you like or dislike about it.
Looking at great apps and terrible apps helps us to learn what we want to replicate as well as what we want to avoid if we were to create an app for our company. Best and worst practices are such a big deal when studying marketing strategy.
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