This assessment is based on the airline and tour operator Jet2. This is typical

This assessment is based on the airline and tour operator Jet2. This is typically split into two main customer-facing brands: Jet2 (https://www.jet2.com/) and Jet2holidays (https://www.jet2holidays.com/). This organisation has the following characteristics which make it suitable for customer journey analysis in this module:
They are a multi-channel business as customers can book flights or holidays either online or offline (via independent travel agents).
They are from an industry where there is a good amount of market data available (e.g. there are reports accessible via places such as MINTEL, Statista etc.);
Their product offering can be broken down into various categories;
You may have some personal experience of this product category (if not, research them online or try and visit one of their stores if safe to do so).
We suggest engaging in further research on the case company online at the earliest opportunity. Your work can factor in changes in consumer trends habits and business operations arising from the covid-19 pandemic.
You will be required to focus your work on a specific target market who may use Jet2 and a specific product category within their wider offering.
Component 1: Presentation
Completed: Individually
Duration: 10 minutes
Marks: 25%
You are required to prepare, record and submit (using appropriate visual aids) a presentation which covers the following:
Clear explanation and justification of:
Your chosen product /service category;
Your chosen target market.
Presentation of a customer persona that represents your target market
A review of a typical customer journey undertaken by your target market when making a purchase in this product category. This will be presented visually, supported by research and encapsulate all online and offline touch points
Brief recommendations on how the Jet2 can utilise this knowledge in their relationship marketing strategy.
below I attached an example of presentation provided by the professor it will help us understand whats needed exactly
another thing I attached is the example of the persona needed