The purpose of this assignment is to evaluate current marketing strategies to de

The purpose of this assignment is to evaluate current marketing strategies to determine a marketing mix that drive sales and maximize long-term profits.
At this point in the Marketplace Simulation, your team has assessed marketing opportunities and completed a test strategy for marketing the product. The results attained from the test strategy should be used to guide revisions for the successful marketing of the product. In a 500-750-word individual paper, evaluate the marketing strategies currently in place and address the following:
Report objectives, marketing decisions, and strategies for your team’s brands, pricing, advertising, and selling based upon what has been completed in the simulation through Quarter 4.
Define specific product positioning for all brands and explain why the positioning appeals to selected target markets. Be sure to include requirements for effective market segmentation alignment appropriate to the product, utilizing the 4 Ps of the marketing mix.
Recommend comprehensive marketing strategies for each brand, including pricing, advertising, and selling strategies. Justify the recommendation based on the sales, profits, and long-term profitability of the product within the simulation.
Evaluate the importance of brand equity and brand management for the team’s success in Quarters 5-8.
Show specific prices for each brand and estimate demand (number of units sold) for each quarter. Use the prices and demand estimates to forecast sales for each quarter. Display the resulting data on a pro forma profit and loss statement for Quarters 5-8.
Estimate costs for every category and display the resulting data on a pro forma profit and loss statement for Quarters 5-8. Project financial outcomes (gross profit, operating profit, net profit, and cumulative net profit) for Quarters 5-8 and display the results on a pro forma profit and loss statement for each quarter.