The IBS 2201 Final Project assignment requires students to analyze how cultural

The IBS 2201 Final Project assignment requires students to analyze how cultural and other differences between home and foreign country influence the business/marketing strategy of the international company competing in that foreign country
4. Cultural and other differences in host country (1 -2 pg):
a) What were the cultural and other differences between home and host country?
5. International business/ marketing strategy in host country (1-2 pg)
a. How did cultural and other differences influence the business and marketing strategy of the company in the host country?
6. Lessons Learned and Conclusion (1/2- 1 pg):
a) How could the Company have done things differently? What are the key lessons learned for the company?
References