The ATTACHMENT TABLE 8.7 decribes the 4 P’s of the Marketing Mix (Product, Place, Promotion and Price). Choose a product or service and define the Target Market. With this information, clearly describe your strategy for each of the 4 P’s. Try to address all the information in Table 8.7: What will you include in the product to set it apart from the competition? How will you price it and why? Where will you sell it – what kinds of stores and what locations? Where and how will you advertise it? What will your message be? Will you offer any sales promotions? How will you use social media? None of this should come from an existing website or document. This is what YOU think! This is your marketing mix. Be sure to clearly state the product and describe the target market.
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