The assignment relates to the process of perception and the way in which markete

The assignment relates to the process of perception and the way in which marketers seek to appeal to our senses to influence our purchasing and consumption decisions. This task requires your group to identify an industry that you wish to launch a new brand and product into. (We chose the footwear industry, specifically high-heels). This is a group assignment and I’m doing PART 2 of the report.
Part 2: Methodology (Approximately 600 words. This does not include the questionnaire which should be attached as an appendix)
• Includes both secondary (industrial report) and primary research (Questionnaire) –
• What data sources were analysed? Why? (the response from the Questionnaire and industry report)
• What form of primary research was undertaken? (Questionnaire) Why? Show your knowledge and understanding.
• Justification of sample choice: why are you focusing on these consumers and that specific age range? (Our questionnaire showed that most high-heel consumers are between the age of 18 – 23) our product would appeal to them more
• Why are they appropriate for your brand and product idea?
• How are you going to contact them to get information from them?
• Consider your sampling method.
• Questionnaire design: what are the key features to consider in designing your questionnaire, ie the steps for effective questionnaire design by Wilson (2019).
• Choice and justification of questions?
• How have you chosen your specific questions?
• What question format was adopted and why?
• Have you used Likert scale questions? yea
• Single response? Why? State fully and explain.
• You must also ensure the questions asked to link back to the original research objectives.
Our product, Sole Swap, is an idea that we created to help make your night out comfortable. The idea is high heels, where the heel can be detached to enable comfort when your feet are too sore to carry on wearing your heels. The removable heel, once taken off, can be stored in your handbag or swapped out for a smaller, more comfortable heel if you still want to look glam.