Students are advised to make their work clear and well presented, marks may be r

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted. Important
Notes:·
This is an individual assignment.
·
All references must be cited using
APA format. This includes both in-text citations and the reference list at the
end of the document.
·
Originality, Similarity and
Plagiarism Check: Your work must be original. All papers will be submitted
through SafeAssign software to check for similarity and plagiarism. Any
instance of academic dishonesty will result in a grade of zero for the assignment.
No exceptions and no second chances!
Critical
Thinking
Please read Case 4: “The Swatch Group and Cultural
Uniqueness” available in your e-book (International business: Competing in the
global marketplace (13th ed.), at page no.630, and answer the following
questions:
Assignment Question(s):
1. With the Hayek family controlling nearly
40 percent of The Swatch Group, how do you think the family’s influence impacts
the corporate culture in the company? What about the company’s international
culture being impacted by the Hayek family? Explain. (Minimum
words: 400, Mark:2)
2. Many of the Swatch brands
have become cultural icons among a strong core following of customers in the
global marketplace. Some even talk about the “Swatch Revolution” that began
when Nicolas Hayek founded the company. Why do you think Swatch has such a strong
cultural following? Give logic in support of your answer.
(Minimum
words: 400, Mark:2)
3.
As
mentioned, Swatch wants you to create your own unique way of accessorizing
through its Swatch watch. Is a watch a way to show who a person is culturally?
Does a watch get embedded into a person’s culture? Can a watch create a
cultural image? Discuss. (Minimum
words: 600, Mark:6)