State the objectives for sales promotion. Think how these objectives relate to the overall campaign objectives.
The activities should be specific and in line with the objectives, overarching big idea and target audience. The focus should be on justification and showing you understand your target audience and the focal brand.
Include 3-4 of these sales promotions:
Monetary Incentives
-price cut on shelf
-coupons
-cash refunds
-saving cards
Chance to win prize
-contests
-sweepstakes and lotteries
Product promotions
-sampling
-free in mall
-premiums
-self liquidators
**Kindly refer to Doc 54 for information related to the report and campaign.
**Kindly refer to Doc 55 for an example of previous work and how the final result should look like.
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