Some key points given by the professor: Q1: Answer by doing PESTEL analysis. Q2:

Some key points given by the professor:
Q1: Answer by doing PESTEL analysis.
Q2: Success factor determining the value proposition. Discuss the mode of entry.
Q3.a: Do SWOT analysis on selected company (I chose CareCo).
Q3.b: Based on the result choose your value selling proposition.
Q3.c: commentary on STP (Segmentation, Targeting, and Positioning)