PLEASE FOCUS ON QUESTION #2 Based on the answers to the business stakeholder que

PLEASE FOCUS ON QUESTION #2
Based on the answers to the business stakeholder questions (exhibit 3) for each of
the three categories (resale, rental, and athleisure), which of the three categories
should J. Crew focus on? You need to first include answers to each of the three
sets of questions for the three categories, and then choose one out of the three
categories. You need to provide reasoning to support your choice.
J. Crew is a popular clothing retailer that is at an important crossroads. Due to changing consumer preferences and retail industry trends, J. Crew needs to choose a direction to diversify its core business so that they can increase revenues. There are three potential choices: resale, rental, or athleisure category.
In this case (“J. Crew: Are Americans Ready to Dress Down?”), we will learn about how clothing industry is rapidly changing and the most important emerging trends. You will have to conduct multiple analyses to identify how J. Crew should chart its path to increased revenues.