Part 1: Step One: Choose a Hospitality Operation Choose a specific “real life” h

Part 1: Step One: Choose a Hospitality Operation Choose a specific “real life” hospitality business ( Washington Convention Center, Yakima Convention Center, Canlis, The Palace Café ) Step Two: Identify the Marketing Mix Research this hospitality operation (in person, online, customer reviews and WOM, etc.). Identify and describe each of the elements of the marketing mix for this operation: • Product/Service • Price • Place • Physical Environment • Promotion Step Three: Analyze the Marketing Mix After you have identified each of the elements of the marketing mix for this operation, please provide detailed thoughtful, thorough responses to each of the following questions: 1. Are the elements consistent with one another? 2. Beyond being consistent, do they add up to form a harmonious, integrated whole? 3. Is each element being given its best leverage? 4. Are the target market segments precisely and explicitly defined? 5. Does the total program, as well as each element, meet the needs of the precisely defined target market segment? 6. Does the marketing mix build on the organization’s cultural and tangible strengths, and does it imply a program to correct weaknesses, if any? 7. Does the marketing mix create a distinctive personality in the competitive marketplace and protect the company from the most obvious competitive threats? 8. If you were to be hired as the marketing manager for this operation today, what changes might you make to this marketing mix and why? Part 2: Step One: Types of Maintenance Please locate one article or one video that interests you and that discusses one of the types of maintenance that I have included below in the articles and videos section: Preventive Maintenance, Predictive Maintenance, Reactive Maintenance, and Deferred Maintenance. Once you have located an article or video, please complete the following: • Provide a summary of key points from the article or video. Your summary should be one well developed paragraph (4-5 sentences). • Why did you choose this article or video/why did it interest you? • How does this article or video/relate to the class? Step Two: Electricity and Lighting Please locate one article or one video that interests you and that discusses a topic related to electricity and lighting, in the context of facilities maintenance and management, hospitality facilities, sustainability in facilities maintenance and management, etc. Once you have located an article or video, please complete the following: • Provide a summary of key points from the article or video. Your summary should be one well developed paragraph (4-5 sentences). • Why did you choose this article or video/why did it interest you? Step Three: Heating and Cooling Please locate one article or one video that interests you and that discusses a topic related to heating and cooling, in the context of facilities maintenance and management, hospitality facilities, sustainability in facilities maintenance and management, etc. Once you have located an article or video, please complete the following: • Provide a summary of key points from the article or video. Your summary should be one well developed paragraph (4-5 sentences). • Why did you choose this article or video/why did it interest you? • How does this article or video/relate to the class? Step Four: Water Systems Please locate one article or one video that interests you and that discusses a topic related to water systems, in the context of facilities maintenance and management, hospitality facilities, sustainability in facilities maintenance and management, etc. Once you have located an article or video, please complete the following: • Provide a summary of key points from the article or video. Your summary should be one well developed paragraph (4-5 sentences). • Why did you choose this article or video/why did it interest you? • How does this article or video/relate to the class?