Instructions Learn how to segment based on lifestyle with the Values and Lifesty

Instructions
Learn how to segment based on lifestyle with the Values and Lifestyles System (VALS).
Take the VALS survey – (I have already taken the survey and my responses to the survey are attached)
Link to survey:
http://www.strategicbusinessinsights.com/vals/presurvey.shtml
My Results:
https://www.strategicbusinessinsights.com/vals/results/1-6.shtml
Do you feel the results are characteristic of you? Why or why not? If you were marketing a wearable fitness tracker, what kind of advertising message would you use to appeal to your segment?
Key Takeaway: Marketers have to be able to understand the lifestyle of different consumer groups. The ability to fully describe a consumer using demographics, psychographics, lifestyle, and behavior is critical to developing successful marketing campaigns for a specific target market segment. Once marketers understand consumer lifestyles, they can correctly meet the consumers’ wants and needs.
Citation: Strategic Business Insights. (n.d). The US VALS™ survey. http://www.strategicbusinessinsights.com/vals/presurvey.shtml
Write a 250-word (1-page, double-spaced) response to the question associated with this exercise.
Review the Exercise On Your Own Rubric attached for more details on grading.