I am uploading two PDF files as examples of how the research paper should be done, as well as the research paper unfinished as a DOC file, and the survey for this paper as an Excel file. Please restructure and complete the research paper to as close as possible to the two examples, with same format. Include the Survey already done.——
The instructions for the project are the following:——-
This project consists of a research project by answering specific questions by means of designing and
conducting a survey using Qualtrics®. It will assess your skills to analyse secondary data (databases, google scholar)
and gather primary (survey) data by designing and conducting a small survey (open and closed questions) using
Qualtrics. This is an exploratory study and the aim is to get a better understanding what people (consumers or non-
consumers) think and feel about a brand of your choice. Select a brand you are passionate about and want to use as
the topic of your research. To gather data, use a sample of at least 100 respondents. Next to basic descriiptive
statistics, also conduct more advanced statistical analyses, including frequency tables, simple correlations, or T-tests
to assess it quantitatively by means of Excel, other statistical software, as well as analyse your qualitative data by
means of word clouds (e.g., Tagul, WordArt) and ChatGPT and other GenAI tools. Write a final report between 20-
30 pages long (4,000-8,000 words). Focus on quality and not quantity. Make it look professionally formatted.——
The brand choice is Samsung, comparing user mobile preference with other brands.
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