https://www.theguardian.com/fashion/2023/mar/27/telfar-fashion-live-pricingLinks to an external site.
If you are confused as to how the live pricing model works here’s a simple explanation by Telfar: https://telfar.net/collections/live-priceLinks to an external site.
1. How is Telfar’s Live Pricing model revolutionary for the fashion industry? Explain.
2. What impact do you think this Live Pricing model will have on the brand’s perception? Explain.
3. If you were a competitor of Telfar’s, would you adopt a Live Pricing model as well? Give an example of a direct competitor of Telfar’s and explain if it should adopt the same model and how it would or would not fit their business/brand. Explain.
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