Honey is a free browser extension that searches for some of the best deals on th

Honey is a free browser extension that searches for some of the best deals on the internet. One-click and Honey automatically searches for and tests available coupon codes at checkout on 30,000+ popular sites.
Criteria will be assessed according to the following criteria:
• Clear and logical presentation of the business case
• Discussion of value proposition of product or service (what is the problem or opportunity you are addressing?)
• Economic analysis of markets and competitors as well as macroeconomic factors
• Summary and discussion of risk factors and options
Instructions: You are a group of entrepreneurs who have come up with an idea for enhancement to an existing service in this case Honey the coupon finder site. Please use sources from the textbook on the attachment below, google scholar, or legitimate article from google as references and out it on the last page. Please use theories, graphs, or calculations from both Microeconomics or Macroeconomics if needed.
Questions:
Part 1. Discuss the of value proposition of product or service (i.e., what is the problem or opportunity you are addressing?)
1d. How will the product be commercially attractive to them? In your response describe the potential amount of consumer surplus (i.e., what is the value proposition in ‘dollars’ available for the consumer) based on the price you are likely to charge and the maximum amount a consumer would be willing to pay
• 1e. Illustrate consumer surplus identified above using a demand graph
• 1f. How will the product/service be produced/provided? Describe the key up-front investment and ongoing capital cost items (both fixed and variable costs). Describe the key operational cost items (both fixed and variable costs).