For this project, your group will conduct a comprehensive analysis of a massively failed marketing strategy. Pick a recognizable product from a well-known company. Analyze their failed marketing strategy. Your analysis should use the concepts you have covered anywhere in your Marketing Degree work. Frame your analysis in terms of the marketing analysis tools we have discussed (Porter, Levitt, SWOT, etc.) or other widely used analytical tools that you are aware of. Consider the following information or anything else that is relevant:
Continuing to view the market from the seat of the marketing managers at the time, describe the competition and their products. Where were they strong? Where were they vulnerable? How did they respond?
3-4 slides, please put the note on the slide.(PPT)
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