Familiarize yourself with the workings and competitive landscape of Twitter (now

Familiarize yourself with the workings and competitive landscape of Twitter (now “X”)
based on Internet research. Then answer the following questions:
1. (a) Perform a Porter’s 5 Forces analysis on Twitter/X (see your notes from prior
classes for guidance, if necessary). (b) Use the results to answer the following
question: Does the firm need to worry about customer lock-in? Why or why not?
2. (a) What major challenges (discussed in today’s class) does Twitter/X face to locking-
in customers? (b) How does Twitter/X perform on the VEIF model (from today’s
class) relative to its major competitors?
3. (a) Perform a VRIO analysis on Twitter/X (see your notes from prior classes for
guidance, if necessary). (b) Use the results from that analysis and your answers to the
above questions to answer the following question: How, if at all, should Twitter/X
change its strategy in the future to better foster lock-in? Be as detailed as possible.
More conted related to the class will be provided later