Each student will choose a specific product category in a company, and review the brands in that category. Based on the analysis, you will then answer the following questions:
History of the company.
How does that chosen company uses positioning to differentiate the brands in the product category you selected?
What bases of segmentation does it use to differentiate the products in the category you selected?
Based on your analysis, you will need to prepare an audio presentation for 8-10 minutes. Make your presentation interesting (try to include lot of visuals) as they will all count towards your presentation skills.
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