As stated in the course syllabus a major assignment for the course is the Capsto

As stated in the course syllabus a major assignment for the course is the Capstone Project: Adaptive Branding Plan
The objective of this semester-long assignment, due Module 12 of the semester, is a culmination of all marketing concepts, methods, and theories learned throughout and applied to a real marketing opportunity to demonstrate your understanding of marketing learning.
You can refer to my adaptive business plan