After you finish to fix the article by the feedback. You have to read the file h

After you finish to fix the article by the feedback. You have to read the file has the name Hospitality Marketing Mix for Hello Em Viet Coffee & Roastery Update 1 that I attached for you. After reading updates 1 and 2, you need to complete step 3 as required below: Now that your strategic marketing plan is almost complete, the final step is to identify the controls that you will use to measure the success of your plan. “To maximize the return on a marketing plan, there need to be controls in place to monitor the plan’s progress. As a marketing plan moves along, the controls are constantly analyzed to determine how the plan’s actual performance compares to the projections. Any changes that need to be made are done based on the analysis of marketing controls. Understanding what the controls in a marketing plan are will help you develop effective performance measurement indicators” (Root III, 2019). To develop the controls for your marketing plan, please answer the questions here: A. Implementation Milestones and Metrics. How will the plan be implemented (time frame, who will roll out the plan)? What are the monthly milestones? How will these be monitored? What action(s) will be taken if performance falls below the milestones? B. Contingency Planning. What action(s) will be taken if performance falls below the milestones? How will decisions regarding changes in the marketing plan be made? Who will be involved in this review and analysis?