A campaign enhancement plan for the 2022 Christmas of M&S foods. Come up with go

A campaign enhancement plan for the 2022 Christmas of M&S foods. Come up with good suggestions. Compare to Aldi’s advert for same year.
Apply consumer behaviour theories such as elaborate likelihood theory.
Integrated marketing tools used and the advantages and disadvantages of the relevant promotional tools.
The structure of the media mix in the Peso framework.
Effectiveness of the campaign
Harvard referencing style.