1 What are the three important characteristics marketers use that are inherent s

1 What are the three important characteristics marketers use that are inherent specifically to cell phones? Why are they important to advertising efforts?
2. SoLoMo is the combination of mobile and social media. Where did it originate? How does it engage the target?
3. Explain the strategy behind using mobile media marketing efforts in an integrated marketing communication campaign. Be specific.
4. Connect and compare the following two events that occur in Middle Georgia.
https://www.forsythiafestival.com/
http://www.cherryblossom.com/
Explain the purpose for a plan book with each of these events. Should one segment of the plan book be expanded more over another for any of them when you connect to their sites on what you observe? List each website when answering the questions. Assignment should be in your own words, not a copy past from a website in at least two paragraphs.
5. .You recently opened a restaurant, and after a few weeks you noticed that during each day you experience slow times as well as extremely hectic times. Should this pattern of customer demand be of concern to you? Why or why not?
6. Explain the term service capacity and what the three aspects entail.
7. As Chairman of the Marketing Department at a local university, you are faced with overdemand for some marketing courses and underdemand for others. How would you go about balancing the service capacity and customer (student) demand for your courses? Explain.