1. Using the Havard text (Sport Marketing 3rd Edition by Mullin, Hardy, & Sutton

1. Using the Havard text (Sport Marketing 3rd Edition by Mullin, Hardy, & Sutton) discuss how practitioners can promote rivalry in a responsible manner.
2. Discuss what practitioners outside of sport can learn from the research conducted on rivalry in sport. Refer to the video summary on the Disney/Comcast Rivalry in the Course Materials section. https://gbr.pepperdine.edu/2020/05/disney-vs-comcast/
3. Discuss how Sport Rivalry Man, the Adventures with Sport Rivalry Man, and the Sport Rivalry Man curriculum can be used to teach and positively influence fan and group member behavior.