1.Develop your social media brand/business standards [3.5 marks] 1-Establish you

1.Develop your social media brand/business standards [3.5 marks]
1-Establish your business voice and tone and figure out how to speak with your target audience.
2-What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and list 2 or 3 that your style is not.
3-Write a clear and detailed description of your brand/ business posting guidelines.
4-What logos, positioning, and sizing will you use?
5-What fonts and colors will you use?
6-What is your company’s communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?)
2.Evaluation and Measuring [2.5 marks]
1-Choose four metrics to measure the success of your social media campaign? [Explain].
2- How do you know if your social media activities are effective?