Two Part Assignment – Part 1: A high percentage of internet traffic begins with

Two Part Assignment –
Part 1: A high percentage of internet traffic begins with someone conducting a search. Compare and contrast the concepts of display ads, organic search results, and paid search ads from the perspective of a consumer wanting to locate websites that provide information and products on camping. Compare and contrast paid search insertions, organic search, and paid search ads from the viewpoint of Coleman, a company that sells camping supplies and equipment.
Part 2: Watch the Google video on use of Keywords and then use your Google Ads account to research and select five keywords Coleman may want to use with a new line of tents. Provide your rationale for your selections. Submit a screen shot of your Google Ad Keyword Planner page.
Use APA formatting (title page, double space, references and citations).
Review the rubric :
Knowledge: Demonstrates knowledge& understanding of key concepts associated with the given case
Demonstrates thorough knowledge & understanding of the key concepts associated with the given case
Application: Presents analysis of identified issues and able to apply or relate relevant concepts to the case questions/tasks
Presents an insightful & thorough analysis of all identified issues and able to apply or relevant concept to the case
Rationale: Questions/tasks requiring rationale were reasoned and supported & documented, drawing from relevant marketing concepts and theories.
Questions requiring rationale were fully reasoned, supported, & documented, drawing from relevant marketing concepts & theories.
Mechanics and Writing: Demonstrates clarity, conciseness, and correctness. Writing is free of grammar and spelling errors.
No grammatical errors; Complete sentences are used. Proper formatting and citing are used.