The purpose: This short business report, written in a memo format, is intended t

The purpose:
This short business report, written in a memo format, is intended to test your ability to collect and analyse
reputable business information, critically assess the impact of government and global macro events upon
the activities of a business and demonstrate awareness of changes in the business environment and the
impact these have upon a business. It will test your ability to apply models, conduct primary and
secondary research, analyse data and present an informed opinion in a business format.
The Context:
For this assessment you are working as an independent consultant engaged to identify the business
potential of a local business sector and produce a short memo for a couple that are looking to start their
own business in the same sector.
The Task:
Your task is to critically examine the high street fashion retail sector within the confines of a town centre in
your local area and produce a short 500-word memo outlining the following:
 The competitive nature of the sector.
 Assess how government actions have and continue to impact the sector.
 Identify how business in this sector have been responding to these actions.
Key independent learning activities, employability skills and stretch activities:
 Comprehend what a business sector is, and which business models are appropriate to analyse the
competitiveness of one.
 Apply competitive analysis models to a local business sector.
 Identify key information needs using core textbook to develop commercial acumen.
 Search using commercial databases and research reports and other reputable sources to build an
evidence-based argument on government actions impacting the sector.
 Conduct primary research using field observation, questionnaires and/or interviews,