Please create a study guide for all of the terms listed. Do not worry about plag

Please create a study guide for all of the terms listed. Do not worry about plagiarism. You man copy and paste from whatever source you like just make sure it is an accurate and easy to understand study guide
Link to textbook in document
Exam Outline
Growth Strategy Matrix
BCG Model – Cash Cows, Problem Child etc
80/20 Rule
Market Segmentation
Market Positioning – User and Use
Product Positioning Map
Check All Content on Classes
Psychoanalytic Theory
Adoption Diffusion of Innovations –
Adoption is a micro process, occurs at the individual level
Diffusion is a macro process, occurs at the societal/system level
Continuous vs Discontinuous + Dynamically continuous
Crossing the Chasm – gap between the early adopters and the early majority
CDI vs BDI – Index
Index is always measured at 100.
Services are intangible
What are the implications of current marketing trend
History of marketing, production, sales and marketing orientation
How it went from selling the most product to satisfying customer needs
Strategic marketing planning – SWOT Analysis, write objectives (quantified with timeframes)
Strategies – 4 Ps
Product Portfolio Model – BCG Model
Growth Strategy Matrix
Market Share – My Sales/Industry Sales
• Sherman Act Against Monopolies – 1896
• Clayton Act
• Federal Trade Commission Act 1914
Laissez Faire Capitalism towards government regulation
Consumer Behavior – 4 Ps + Five stage decision making process
High Involvement vs Low Involvement Products
Motivation, Personality theories, psychoanalytic vs trait theory.
Learning Theories – Stimulus Response (classical conditioning) Pavlov Dogs,
Instrumental Conditioning – Skinner – Behavior is a function of its consequences
Attitudes – Marketers are trying to either create, change or reinforce attitudes.
Attitude leads to behaviour which is why it’s important.
Market Research – Exploratory (qualitative), Descriptive(quantitative) and Causal research (experimental)
Measuring – Likert Scale + Semantic Differential
Data – Nominal, Integral, Ratio, Interval Data, Ordinal
Sampling Questions – How do you sample – Random Sample (probability sample), Convenient Samples (non-probability sample)
Segmentation and positioning – Prizm, 80/20 rule, the ways you can segment markets, the way you can position products (by attribute, user etc,)
Difference between primary and secondary data
Concept of cognitive dissonance
Difference between B2B and B2C – from a marketing perspective.