NIKE will be the company in topic The students will select their own topic to de

NIKE will be the company in topic
The students will select their own topic to develop a full business strategy. The students will present a written report. The report should address the following issues:
o Executive Summary
o Strategic Positioning of the Business
o Customer Segmentation and Customer Value Proposition
o Mission of the Business
o Environmental Scan at the Business Level (Opportunities and Threats)
o Internal Scrutiny at the Business Level (Strengths and Weaknesses)
o Strategic Agenda of the Business
o Customer Targeting
o (Operational Effectiveness)
o (Innovation)
o (Economic Evaluation of the Business Strategy)
o Conclusions
table of contents, the summary page should be added to the assignment but needs to be separated from the body content and those pages do not count from the 17 pages.
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