identify the best location for each of the merchandising categories. Assume the retail store is national chain located in a mall in a middle- to upper-middle class suburb of a large eastern city.
Identify the location of each of the following merchandise categories by placing the number of the category on the floor plan layout.
Staples: Regularly carries goods that require frequent restocking
Store brands
National brands
Seasonal: Goods that sell during specific time periods with a beginning and end date
Fashion: Goods that have cyclical sales due to changing fads, trends, styles, and lifestyles
Store brand
National brand
Fad: Goods that have high sales for brief periods
On Sale: Goods with a promotional offer or special price for a limited time
Restocked, Damaged, One Off: Goods that have been returned or are going out of stock
Special Display: High-profit items positioned in a way to attract a customer’s attention
Lost Leader: Item(s) advertised, displayed, and priced below its market cost to stimulate other sales of more profitable goods or services
Capture a screenshot of your store layout and then write a three- to five-page paper explaining why you chose to place merchandise where you did and why you expect that layout to be successful.
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