GRAB-This Southeast Asian ride hailing platform offers a multitude of services a

GRAB-This Southeast Asian ride hailing platform offers a multitude of services and is growing fast
Focus Question: Using of the case studies ABOVE, critically analyse the strategy adopted by the company, assess its suitability and make recommendations whether they need to amend their strategy moving forward.
• Description of current vision, mission and objectives
• Analysis of macro environment within which the firm operates including opportunities and threats
• Analysis of the organisation’s resources and capabilities, how the organisation adds value and to whom
• Outline and critically assess the organisations business model
• From this information present an informed strategic view using theory and strategy tools as to how the organisation has chosen its competitive position, and using these tools and results of your analysis, its future strategy.
You are encouraged to use a variety of strategy tools and examples. You should read around the case study yourselves from your own views and evidence-based view of its business strategy. This is a test of your research abilities as well as application of strategy. You can use a variety of appropriate academic journals, business publications and media but must record and present them Harvard compliant in your references, for example business and trade magazines, links to news and magazine articles etc. These sources are often used in business to form opinions and provide contextual information. However, you must use the material to draw robust strategic conclusions through the application of theory covered during the module.
Strategy tools – theory and ideas drawn from authors usually supported by charts and diagrams that can be applied or to illustrate in a particular context or business challenge.
Strategic choices – the application of theory, process and systematic approach to selection of an appropriate business strategy
Competitive landscape – Analysis of the key competitors, competitive forces and basis of competition
Identify – Determine what are the key points to be addressed and implications thereof.
Evaluate – Discuss something in a way that allows you to reach a judgment (conclusion) about it. In your answer, explain the rationale behind your conclusion. In a mathematically or formally oriented question, “evaluate” might mean to work through the formal material to reach the result. (Think of evaluating an expression.)
Critically Evaluate – Give your verdict as to what extent a statement or findings within a piece of research are true, or to what extent you agree with them. Provide evidence taken from a wide range of sources which both agree with and contradict an argument. Conclude, basing your decision on what you judge to be the most important factors and justify how you have made your choice.
Analyse – Break an issue into its constituent parts. Look in depth at each part using supporting arguments and evidence for and against as well as how these interrelate to one another
WORD COUNT- 3000