Good is the enemy of great. This is how Jim Collins starts this seminal research

Good is the enemy of great. This is how Jim Collins starts this seminal research project (Collins, 2001). Can a good company become a great company and if so how? The first chapter of the book lays out the criteria that Collins and his research team used in selecting the companies that served as the basis of the meta-analysis that provided the findings set forth in the book. Collins and his research team analyzed companies on the Fortune 500 list from 1965 to 1995, looking for companies that showed the basic “good-to-great” pattern: 15-year cumulative stock returns at or below the general stock market, punctuated by a transition point, then cumulative returns at least three times the market over the next 15 years. They were looking for companies that were not one-hit wonders but demonstrated remarkable growth that mirrored the best companies of their time independent of industry. Based on the stated criteria, the companies that were selected for inclusion were Abbott, Fannie Mae, Circuit City, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, and Wells Fargo. But this was not enough. They wanted to compare these remarkably successful companies to see if other companies and their industry were at a similar point in time and how the G2G companies distinguished themselves from comparison companies. Note the indications that factors such as CEO compensation, technology, mergers and acquisitions, and change management initiatives played relatively minor roles in fostering the Good to Great process. Instead, Collins identified eight basic factors—each of which becomes one chapter in the book—that led the 11 good-to-great companies to rise to such status and performance (Collins, 2001). Why is this important?
To integrate God’s word, the first chapter of John 1 proclaims God. We must confess our sins and live in God’s light. Some may interpret it as looking at ourselves first, truthfully. How could this first chapter relate to our reading and/or relate to leading others?
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