For your final project you will assemble the components you have been developing

For your final project you will assemble the components you have been developing throughout the course into a comprehensive Marketing Plan (10-15 pages) for either a personal business or a new product or service within your current organization. You are asked to research competition and use all of the criteria discussed during the course including:
the 4P’s of Marketing,
Marketing Segmentation,
Situational Analysis, and
the Integrated Marketing Component.
This is your opportunity to incorporate the feedback you have received during the course and develop a final product which demonstrates your learning. Note that while the components you have developed throughout the term will make up a large portion of this final project, you will have to complete any missing components for your final submission.
As you are finalizing your project, remember to pay close attention to the Final Project Structural Guidelines.