For this assignment, you will build a foundation for your marketing plan by buil

For this assignment, you will build a foundation for your marketing plan by building a situational analysis for your hypothetical company. This will include background information, a mission statement, your company’s goals, a competitive analysis, and a SWOT analysis.
Template Instructions
• Complete all five sections of this assignment template. Detailed assignment instructions are provided in each section.
• Type all answers directly on this template. Read the instructions for each section and answer all the questions using your own words and complete sentences. Note the required number of paragraphs for each response. Do not simply copy and paste direct quotes from any source. Be sure to cite your sources if you paraphrase or summarize other authors’ ideas.
• Ensure your responses reflect your knowledge from the course readings and other resources. Provide a detailed rationale for your responses supported by evidence from resources.