Discuss the influence of advertising on consumer brand preference, and the facto

Discuss the influence of advertising on consumer brand preference, and the factors to be considered when selecting advertising media and why.
You are required to do some background reading, prepare a plan to complete your report. The report must contain the following:
 A title that summarises the topic
 Table of Contents
 An Introduction [contextual background to your topic, definition of key concepts, the aim(s) of the report, brief outline of the report structure].
 Evidence from the existing literature (support your ideas with evidence from academic sources).
 Discussion/Analysis (discuss/analyse your points/ideas; if you use any data, interpret them).
 Conclusions and recommendations (where necessary).
 All sources must be acknowledged (in-text citation)
 Appropriate section headings
 List of References (at the end of your report)