CriteriaLevel 3 3 points Level 2 2 points Level 1 1 point Criterion Score Recomm

CriteriaLevel 3
3 points
Level 2
2 points
Level 1
1 point
Criterion Score
Recommendations
The recommendations are explicitly stated at the beginning of the memo and easily understood.
The reader must search for the author’s recommendations in the memo, but they can eventually be found.
The recommendations are omitted or not explicitly stated.
Score of Recommendations,
/ 3
Theories and Concepts
The work consistently demonstrates clear, accurate, and detailed understanding of the relevant theories/concepts from class.
The work demonstrates an adequate understanding of the relevant theories/ concepts. In limited instances, theories are explained incorrectly.
Explanation of relevant theory is absent, inaccurate, or so unclear that it is without use or meaning.
Score of Theories and Concepts,
/ 3
Argument
Arguments are persuasive; the reader clearly understands the key issues.
Most arguments are persuasive. Points are unclear in limited instances.
Multiple arguments are unclear and/or cannot be identified.
Score of Argument,
/ 3
Evidence
Evidence is relevant to key arguments and supports them. Amount of evidence illustrates an in-depth understanding of the case.
Evidence is relevant to key arguments and supports them. A limited number of arguments lack evidence or are unconvincing.
Little evidence is used to support arguments, and/or evidence is irrelevant to arguments.
Score of Evidence,
/ 3
Summary
Summary contains clear, direct statement of recommendations and provides a brief preview of the arguments to be presented.
Summary contains a clear statement of the recommendations, but preview of the arguments is confusing or incomplete.
Summary is lacking a clear statement of the recommendations. Preview of the arguments is inconsistent with the body of the memo.
Score of Summary,
/ 3
Subject Line
Subject line contains recommendation.
Subject line identifies topic of memo, but not the recommendation.
Subject line conveys no useful information.
Score of Subject Line,
/ 3
Headings
Headings for supporting sections are clearly identifiable and communicate key messages.
Headings for supporting sections are clearly identifiable, but key messages are occasionally unclear.
The majority of headings for supporting sections convey no useful information to the reader.
Score of Headings,
/ 3
Writing Flow
The ideas are arranged logically to support the purpose or argument. They flow smoothly from one to another and are clearly linked to each other. The reader can follow the line of reasoning.
In general, the writing is arranged logically, although occasionally ideas fail to make sense together. The reader is fairly clear about what writer intends.
The writing is not logically organized. Frequently, ideas fail to make sense together. The reader cannot identify a line of reasoning.
Score of Writing Flow,
/ 3
Writing Mechanics
The memo is well-written from start to finish, without spelling, use of English errors, or major grammatical errors.
The memo includes occasional spelling, use of English errors, or major grammatical errors.
The memo contains many spelling, use of English errors, or major grammatical errors.
Score of Writing Mechanics,
/ 3
Bibliography
It is assumed that you followed MLA formatting both in the text of the memo and in the bibliography. Sources in the bibliography are listed in alphabetical order.
One of these conditions was not present.
More than one of these conditions was not present.
Score of Bibliography,
/ 3
Formatting
It is assumed that you followed formatting instructions regarding headings, length, font, and margins. Name appears on memo. Pages are numbered.
One of the formatting guidelines was not followed.
More than one of the formatting guidelines was not followed.Company overview assignment:
 Select a one of the businesses listed above to analyze for this project. Prepare a 2-page,
double-spaced memo outlining: types of industries and markets this company operates in,
who they hire, and why you think that this company would be interesting/valuable to
analyze.Company overview assignment:
 Select a one of the businesses listed above to analyze for this project. Prepare a 2-page,
double-spaced memo outlining: types of industries and markets this company operates in,
who they hire, and why you think that this company would be interesting/valuable to
analyze.
Company overview assignment:
 Select a one of the businesses listed above to analyze for this project. Prepare a 2-page,
double-spaced memo outlining: types of industries and markets this company operates in,
who they hire, and why you think that this company would be interesting/valuable to
analyze.