Conduct Research for the Winnipeg Jets Hockey Team that will include : Part 1: M

Conduct Research for the Winnipeg Jets Hockey Team that will include :
Part 1: Marketing Research Proposal
– Part 2: Questionnaire Design
– Part 3: Social Media Analysis
– Part 4: Report and Presentation
– Part 5: Peer Evaluation
The goal is to develop one major marketing question and answer the question using both secondary and primary research.
• Examples of suitable marketing questions are:
o What is the demographic and psychographic profile of the product’s target market
o What are the brand preferences within a product class?
How effective is one or more of the product’s marketing mix variables for the intended target market?
o How is a particular brand positioned in the marketplace?
o How have the sales of a particular product trended? Where do they expect to trend in the future?
o What product enhancements would the target market like to see?