Company Coca-Cola
Tips for Assignment 6 You will have to use your understanding of how your company works to answer most of these questions. Be sure you review chapters 15 and 16 for this assignment.
Be sure to answer all parts of the assignment, in order. Separate questions with a new paragraph.
Don’t forget to include the header at the top and citations at the bottom of the assignment.
Assignment 6
The three major pricing approaches are cost based, demand based, and competition based. (see the text) Again, use your general understanding of the company to describe which approach it primarily uses; support your answer with the reasoning you used to come to that conclusion.
Describe the channel of distribution for your company, and ithe company’s place in the channel.(producer, distributor, retailer, etc )
Which of the elements of the Promotional Mix (Not the Marketing Mix) does your company use? Which of those elements are most important for your company? Explain your reasoning..
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