Answer 5-7 sentences to the discussion below. Then Reply to 2 classmates. Influe

Answer 5-7 sentences to the discussion below. Then Reply to 2 classmates.
Influencer marketing has transformed marketing. Chipotle and e.l.f. Cosmetics doubled the revenue since they collaborated with influencers and launched hashtag challenges. Influencer marketing is highly effective compared to traditional advertising methods and it is expensive too. It is important to hire the right influencer. Make a few predictions about what makes influencers likable/popular and explain your reasoning. Pick a brand. What are three key words (in bold) that describe the brand’s personality? Choose one influencer that best fits the three keywords and discuss why. 
Reply to classmates (3-5 sentences)
Classmate 1: I believe influencers are likable and popular because they are relatable. Their presence on social media platforms is strong because people can identify with the topics they discuss and post about. I believe the reason people listen to what they have to say is because they present themselves as one of us. They aren’t celebrities, but they are well known because they are normal people with big personalities. I find that people love relating to others online. It gives people a sense of community and understanding. The brand I picked for this discussion is Gymshark. Gymshark is a fitness apparel, manufacturer, and online retailer. The words that describe the brand’s personality are innovative, inclusive, and confident. I chose these words because the clothing that the company sells is constantly changing and adapting to people’s needs, carries sizes for a wide range of body types, and has bold colors and patterns that draw attention to the clothing. The influencer that I think fits those keywords is Joey Swoll (Sergo). He is a fitness influencer who focuses on creating a safe space for people to start going to the gym. He emphasizes the importance of inclusivity in most of his posts. He is innovative by offering new perspectives to people with closed minds about gym culture. He is confident in assuring people that they should feel comfortable at the gym. I think he fits the description of those words and would really help grow Gymshark’s profit.
Classmate 2: Brand: Nike
Three Words That Best Sum Up Nike’s Personality: inspiring, innovative, and empowering.
Serena Williams is an inspiration.
Reasoning:
Inspiring: Nike is renowned for its inspiring advertising, which inspires people to exceed their expectations and succeed. Serena Williams exemplifies this motivating quality as a highly accomplished athlete. Many people find inspiration in her transformation from a young tennis prodigy to one of the greatest athletes of all time. Innovative: Nike is always looking for new ways to improve sports and athletic apparel. Serena Williams fits in with this facet of Nike’s personality because she is a tennis pioneer and a proponent of innovation in the game. Her utilization of new gear and influence on tennis style and fashion demonstrate her inventiveness.
Nike’s marketing frequently emphasizes empowerment, especially motivating people to pursue their athletic aspirations. Serena Williams is a symbol of empowerment since she is an athlete who overcame obstacles including racial and gender inequality in tennis. She has advocated for gender equality and motivated young athletes using her platform.
Serena Williams is a good influencer for Nike since her personal brand fits with the company’s core values, making her an appealing and productive ambassador. She was an obvious candidate to represent Nike in influencer marketing efforts because of the way that her life story, accomplishments, and activism align with the principles that the company advocates.