An analytical report (400 words ± 10%) characterizing the market your business will be entering, following the guidelines below.
Words in the title page, table of contents, references section, and appendices (if present) should not be included in your word count.
1.Characterize the business environment you face, using Porter’s Five forces to organise your thinking. This should include analysis of:
1.The relative power between suppliers and buyers in each stage of the supply chain and what determines it.
2.The availability of viable substitutes (indirect competition) for your product and the implications of this. Be sure to bear in mind switching costs in this analysis.
3.The threat of new entrants into the market and the implications of this.
4.Nature and degree of rivalry between existing competitors—and how their interaction impacts their (and your planned) strategy.
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