1. What are the pros and cons of incorporating out-of-home and transit advertisi

1. What are the pros and cons of incorporating out-of-home and transit advertising into an integrated marketing communication campaign?
2. What are the creative options available to out-of-home and transit advertising?
3. This week, Week 9, you will create the next three sections: (LOOK AT ATTACHMENT FOR INFO REGARDING THIS QUESTION)
SWOTS: Problem and Opportunity Summary
Target-market profile
Objectives: marketing & advertising.
4. What are the creative options available to direct marketing efforts?
5. Historically, what have advertisers used traditional mass-media advertising to do? Why is it no longer as successful?
6. To entice the target audience to action, what does direct marketing need to do?
7. Consider the student evaluation survey you complete at your school. Does it cover all relevant aspects of your educational experience? What would you add or delete from the questionnaire and why?
8. Obtain and critique a customer survey from a service establishment. Compare question contents with the service quality dimensions specified in the SERVQUAL model in Chapter 10.
9. Design a customer feedback card for a service of your choice and explain the rationale behind the questions you include.