1. From the Mullin text, define Marketing Myopia and why it is important for org

1. From the Mullin text, define Marketing Myopia and why it is important for organizations and managers to avoid the pitfall. Provide an example of a sport or entertainment organization employing Marketing Myopia.
2. Chadwick Boseman played several influential roles (sport, Marvel, numerous social movement figures) in movies that significantly impacted, and will continue to impact society. Provide your views of the influence he had on society and how his lessons can help us move forward to a better society.