1. Demand: Why do you think that there a desire for your product or service?
2. Market size: How many people would be interested in your offering?
3. Economic indicators: What is the income range and employment rate?
4. Location: Where do your customers live and where can your business reach?
5. Market saturation: How many similar options (competitors) are already available to consumers?
6. Pricing: What do potential customers pay for these alternatives?
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