This lab is on the National Basketball Association (NBA). I am only doing the NEEDS for this assignment. I only need 1-2 sentence for each example (bullet point them) & each one must have a citation for it to be supported.
Research & Support:
Find two (2) examples for each attribute BELOW that have effectively met the NEEDS of their consumers.
Find two (2) examples for each attribute BELOW that have effectively met the WANTS of their consumers.
Find two (2) examples for each attribute that have tried to market without meeting the needs and wants of consumers.
Lab Assignment Overview & Format
Sports consumers have a range of wants and needs that drive their engagement with and support of sports-related activities, events, and content. These desires can be categorized into both emotional and practical aspects.
II. Emotional Wants and NeedsA. Entertainment, Excitement & Enjoyment. Sports consumers seek entertainment and excitement from their favorite sports. They want to experience thrilling moments, close matches, and unexpected outcomes that keep them engaged and emotionally invested.
Hint: Enjoyable experiences from watching games, matches, or events; want to be engaged, excited, emotionally invested, camaraderie.Need #1:
Need #2:
Want #1:
Want #2
B. Fandom, Identity, Belonging & Emotional Connection. People often associate themselves with sports teams or athletes as a way of expressing their identity and feeling a sense of belonging to a larger community. Being part of a fanbase creates a shared connection and camaraderie.
Hint: Loyalty and support or city, team or athlete; show dedication through merchandise, team colors, fan rituals; being part of a fan community, feel connected to athletes, teams & narratives; stories, underdog victories, displays of determination create strong emotional bonds.
C. Escapism and Distraction. Sports offer an escape from everyday life and provide a distraction from stress and routine. Engaging in sports content allows consumers to focus on something they enjoy and forget about their worries for a while.
Hint: daily life stresses, take a break from routine, immerse themselves in the excitement, relaxation and diversion, disconnect and recharge.
D. Nostalgia. Sports fans have fond memories associated with their favorite teams or players. Reliving past successes and relishing nostalgic moments can bring joy and a sense of nostalgia.
Hint: History and traditions associated with a sport/team, legacy that has evolved over time, sense of connection to the past, satisfies a need for cultural continuity.
II. Practical Wants and NeedsE. Access to Events and Quality Content. Fans want access to live games, matches, and events. They may attend games in person or follow them through broadcasts, streaming services, and online platforms.
Hint: Easy access to sports content, convenience of watching games on various platforms, expectation of seamless access to sports content without barriers; seek high-quality content: including well-produced broadcasts, insightful commentary, engaging analysis, behind-the-scenes content, player interviews.
F. Convenience. Sports consumers want easy access to information, schedules, scores, and updates about their favorite teams and players. User-friendly websites, mobile apps, and social media accounts enhance convenience.
G. Affordability. Fans want tickets, merchandise, and other sports-related products to be reasonably priced. Affordable options ensure that a wider range of people can participate and engage.
H. Interaction and Engagement. Consumers want opportunities to interact with their favorite athletes, teams, and other fans. Social media, forums, and interactive events create platforms for engagement and conversation.
I. Community Interaction. Many fans seek opportunities to interact with others who share their interests. Fan clubs, social media groups, and sports-related events provide chances for community interaction.
J. Personalization. Consumers appreciate personalized experiences, such as receiving tailored recommendations for content, events, or merchandise based on their preferences and history.
K. Transparency. Fans value transparency in matters like team management, player transfers, and decisions made by sports organizations. Open communication helps build trust between consumers and the sports entities.
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